Strategy Talks

In this episode of ABS Chat, Dr Dayo Abinusawa speaks to a start-up specialist with over 30 years of expertise in launching successful beauty and wellness companies, Denise DeBaun, who is currently the President of DeBaun Development. Denise was Partner at Inventages Venture Capital Investment and President and CEO of Aloebiotics Research Labs. She was Vice President and General Manager for Victoria's Secret Beauty and Bath and Body Works, and VP of Marketing for Calvin Klein Cosmetics. She discusses her experiences of branding, product development and marketing, and shares insights on the differences between how large and small firms innovate. Find out more about Awa Business School London at www.awabusiness.school.

Here is her key to success

A guru once said in order to be happy in life one needs to cultivate two things. That life is like nature, and nature goes up and nature goes down; life goes up and life goes down; businesses go up and businesses do down, its the nature of things. And he said to be happy, and I would say to be successful, one needs to cultivate humility at the top, and resilience at the bottom. If one can cultivate humility and resilience, knowing when to listen, listen to their team, to their peers, the humility of that, knowing when they're wrong, and then resilience at the bottom and perseverance, they will be successful. 

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